Expect More – and Get it – With Target.com Apps

Total Score:  28.5

Target is one of my favorite stores.  I can always find what I need, and at a good price.  There is a store within a decent driving distance and they have a good selection of products with my preferred brands.  And, of course, they sell a lot of things so I can combine the effort of shopping at several stores with the convenience of finding what I need in one place.  This isn’t a commercial for Target, this is to acknowledge that having the Target iPhone or iPad app can save you time and help you make the most of your trips to the store or ordering online.

Price Rating = 5     Free.  Most business-sponsored apps are free.

Ease of Use Rating = 5     Options are well organized and simple to use.

Readability Rating = 5     The content is organized in a way that allows for a readable font.  You might have to drill down to what you are interested in, but you  can easily read the screens in both the iPad and iPhone.

 Will You Use It Rating = 5     If you are a regular shopper, I would say, “yes.”  Knowing if the item you want is in the store and the exact location is handy.

 Downsides Rating = 0     I didn’t identify any.

  Consumer Review Rating = 4.5     Consumer ratings for the iPad and iPhone differ.  There are over 9,000 reviews at this time for the iPad app with a great acceptance rating.  There are over 94,000 reviews of the iPhone app and the average is 3 stars, with 4.5 stars for the latest release.

 Why Do You Need This App Rating = 4     If you shop at Target you will find this app useful.   It may not qualify for a full “need” but it is worth the space on your screen.

How does it work? 

  1. The app opens up to a very clever screen.  You have a choice between daily deals, an ad flier, your list (you can drag and drop any item into your list) and a store finder.   On the opening screen you can also search for specific products.
  2. Your first step should be to create a sign-in.   You can do that by clicking on the target symbol on the top right.  Be sure to make an informed choice as you create your account.  You can choose whether to receive emails from Target.   I chose my store before I set up my account, but I’m sure that if you don’t do it in that order it will prompt you to choose a store as you create your account.  The store you choose for your account will be the one you shop at the most – usually the closest.  The app will provide you with a list (if it can use the location finder) to choose from.
  3. If you choose the Daily Deal you’ll see the specific products with a running clock to tell you how many hours and minutes are left for these deals.  There are five items featured every day.  If you click the Target icon at the top it will take you back home.
  4. The first time you click on the ad section it will ask you to set your target store.  Once the flier opens you flip through the pages just like you do with a magazine or book on the iPad with a left to right swipe.  If you tap on anything in the flier you can add it to your list.  (You will need to be signed in to do this.)
  5. You can also search for a product.   Not only will it tell you whether it can be ordered online, but it will tell you if it is available at your store and on what aisle.  I find this feature to be particularly helpful.
  6. I admit to having a little difficulty adding items to the list.  I could easily type them.  I could easily add them from a flier. But, when I searched for a product and tried to add it to my list I had problems.  I will assume at the moment that as I become more familiar with the app I will get better at this process.
  7. One last perk for the iPad version.  If you click the target in the right hand corner you can set your background.  It’s a small thing, but this is the kind of personalization that adds to my satisfaction with an app.

This is one of those apps that allows you to use your smart phone or other smart device to the fullest potential.  Sure, the goal of Target is to sell you more goods.  The goal of this app, however, is to make that experience easy for you.  You can shop at the store if that’s your choice, or online whenever you want.

Devices:  This app is compatible with the iPad, iPhone and iTouch. It requires iOS 4.0 or later.  This app was developed by the Target Corporation.

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